SEO Tools That You Need to Master!
A good website optimizer must have a collection of SEO tools to cover various aspects of search engine optimization. This can make the difference between success and failure because not all SEO tools are created equal. To help you decide which tools you need to implement in your campaign, I have outlined below a selection of SEO tools that are available from SEO Company SEO-tools:
Google Analytics Google’s analytics suite includes Google AdWords, Google Webmaster Tools, Google Website Optimizer, Google Analytics, and Google Webmaster Tools Pro. It begins with having the proper tools at hand. You need to have a website to attract visitors, so start by purchasing Google Analytics, which will enable you to track visitors as well as keywords and their actions. These tools like Google AdWords can help you find profitable keywords to advertise for your business.
Google Keyword Searches It is a free tool for keyword research, however, the Google Keyword Searches Tool is among the best tools for finding profitable keywords. By setting the date and time of your niche, Google will provide the best keywords to advertise your product or service. To do an initial keyword audit, try out Google’s Keyword Search tool by inserting the term “keywords” into the Google Toolbar. You will then be able to see which of the keywords is the most searched for. You should also check the number of searches done for that term per month. If you find a particularly lucrative keyword but are unsure of how many people are searching for it each month, use Google’s Insights for Keywords tool.
AHREFs & ahreflite An important component of any SEO arsenal is the ability to analyze a competitor’s websites. One of the better SEO tools online, AHREF is freeware. With a simple click of the mouse, an Internet Explorer window will open that displays a report on competitor websites. You can also use the AHREFs Analyzer to do an audit of your own website. The AHREF & ahreflite reports have a helpful “heat map” that enables you to see how many pages are showing in a specific area of your site. This tool is worth its weight in gold when doing a competitive audit.
Web Profiler A web profiler is an excellent way to get an overview of your competitors. The tool displays a histogram of the number of times certain keywords appear on each page. Another advantage of this tool is the interactive step-by-step tutorial that walks you through the audit. There is an option to export to PDF, but it is not recommended as this method has not been proven effective.
Google Analytics A great tool to use before creating custom reports, Google Analytics is among the best free tools for site monitoring. The on-page and off-page analytics from this tool enables you to understand what the visitor thought of your site after navigating through the results. From this data, you can fine-tune your web pages and decide what SEO efforts to make to optimize traffic. While the on-page tool only reveals statistics for inbound links, the off-page tool allows you to view visitor behavioral data such as clicks on a link, bounces, errors, and more.
Google Siteliner A sideliner is among the best free tools for site audits. This tool can aid you in several different ways including determining competitor ranking, analyzing site architecture, and analyzing link analysis. All of these tasks can save you a significant amount of time and money, which is what any SEM campaign is based on. Google sideliner is known for its user-friendly interface, the ability to be integrated with other Google tools, and various reporting capabilities for analysis.
Keyword Research – This is a crucial SEO tool that ranks your web page according to the number of times your keyword appears on a competitor’s website. This determines the amount of time and money you spend on getting ahead of your competitors. You want to make sure that the number of searches performed for your specific keywords is high enough to drive significant traffic to your site. To determine your competitors’ search volume and ranking, use the Google competition keyword analyzer. This analyzes keyword usage within Google search engine pages, to give you a full picture of your competitors’ keyword strategy.