How to Focus on User Intention in Your SEO
In recent times, Google has started to implement what is called “focus on user intent” into its ranking algorithms. Basically, this new system works by looking at the active keywords in a website’s Meta tag and determining which of those keywords has a higher “content network association” with the search query in order to increase the website’s position in the SERPs. We will look at the basics of how this new feature can optimize your SEO efforts.
Google has a new way of calculating websites ranking in the SERPs. Rather than looking at the total number of words on a page, they calculate the average word count across the complete page – including the body and headings. They then take that number and divide it by the total number of pages on the website in order to get an idea of the “average word count”.
This number is then divided by the number of pages within the website – to make sure that each page has a similar number of keywords. The bottom line is that the more keywords a page has, the better placed that page will be in Google’s SERPs. But how can you ensure that the keywords in your pages are ones that your users will actually use?
The answer is to focus on user intent. User intent is a very important term that you must fully understand if you want to optimize your SEO for increased rankings in the SERPs. User intent simply means what the searcher is looking for. For example, let’s say you go to Google and type in “how to lose weight” into the search box. What you are looking for is “How to Lose Weight in 7 Days”.
You can see from the example above that there are different types of results that the searcher might search for. If you have an internet site, you may want to target the search terms that relate to your business or website, rather than landing pages that have no relation to your business at all. Therefore, when you target the user intent of “How to Lose Weight in 7 Days”, you should target different types of searches, such as “Informing Search”, “Popular Searches” and so on. If you have an informational search query on your website, you should target the user intent of “Informing Search” and so on. You should also aim to target different types of keywords when trying to optimize your website for different types of queries, which is especially true in the case of informational search queries.
So how can you target different types of keywords for your website in order to maximize your chances of being found when a searcher uses a specific set of keywords? You can use a software called KeywordSpy to identify the different types of keywords being used to search for your website. It is a free tool offered by Google. You should install this software on your computer and let it run for several weeks in order to identify the queries that you may be targeting. You can then modify the Meta tags and keywords in your site in order to ensure that your site appears higher up on search engine results. This will ensure that you gain more exposure and more customers.
Once you have identified the best keywords for your business, you should focus on how you can optimise your site in order to gain a high search volume for your keywords. One of the best things you can do is to target your website with low competitive keywords that are likely to attract the highest amount of traffic. However, you need to ensure that the keywords you choose are ones that are highly relevant to your website and that you use them in a coherent and sensible manner. A good way to do this is to conduct upfront keyword research, conduct some keyword research on competitor websites and then use these keywords to optimize your site for your business.
When your website is optimized for a specific intent, you will attract more traffic. More traffic means that you will be able to convert more searchers into customers. More customers mean that you will have a higher reputation within the market. Therefore, it is imperative that you spend time focusing on the user intent of your pages.