Watch Out For a Sudden Drop in Traffic – Learn Why Video Analytics is Important
Why are video and optimize it? This is an excellent question. In fact, many search engines are making it mandatory for websites to have video as part of their advertising. The reason is simple; search engines love content and they love to see the video as well!
You can use video in two ways to optimize it and promote it. One is by simply having it posted on your web site or blog. The other way to optimize it and advertise it is with Google’s Google AdWords. To be honest, you can find a free video promoting Google AdWords. However, if you want to get the most out of your video campaign and want to ensure that it continues to work for you, then you will want to invest in quality Google AdWords advertising.
If you use video & optimize it with Google AdWords, then you can take advantage of its ability to send your advertisements to multiple locations. This is not something that other platforms can do for you. With other platforms, you cannot target multiple locations at once. This means that you will not reach your full market and you won’t be able to convert your visitors into subscribers or buyers.
For example, with YouTube, you can only target your audience within your area. If your audience is in another state, then your advertisement will not be effective. But, with Google AdWords, you can optimize your video for a city near you. For example, if your video was about a local business and you were making an advertisement about a national business, then you could optimize that video for a city near your hometown. This would allow your advertisement to target a local business and bring traffic to your website.
Another reason that YouTube is different from other search engines is that it has a much lower page speed. Google knows that people like videos and when they are searching through YouTube for the type of information that you have, they want to get results very quickly. So, when you optimize your video for YouTube, you get more clicks and more conversions than you would from a site like Google. This is because the search engines crawl YouTube very slowly and pages can take a long time to load.
To take advantage of YouTube’s great page speed, you will want to optimize your video for voice search queries. You want to go to the settings on your video and turn on the advanced options. Then, you will want to enter “speed” in the text box and then hit “OK”.
For social media sites like LinkedIn and Facebook, the process is a little different. First, you want to sign up for the service and then create an account. On the account, you will want to go to your settings and then click on “Video”. Now you can optimize your video for LinkedIn by going to your profile settings and selecting “Video”.
If you’re going to do this for Facebook, you need to use the Facebook open graph code instead of the snippet code that you find in LinkedIn. This will allow you to display your audience and how you intend to connect with them. It also allows you to include graphics in your advertisement so that your followers will know who you are and what your business is all about. You can optimize your video and Facebook open graph ads in minutes!
To take it one step further, you can actually go into Google Analytics and find the most used phrases and keywords that your website or video is optimized for. Click the search bar at the bottom of your Google Analytics account and you will be brought to a page where you can see lists of all the words and phrases that were used to access your site. These numbers will tell you what percent of people are seeing your ads, which is how you can determine what strategies to use!
Even if you don’t have any Google ads at this point, you should still optimize your video for the search engines. The reason why is because you want to rank well and get as many visitors as possible. Even though it’s important to optimize your website or blog for the keywords and phrases that you are going for, but you want to rank well on other search engines as well. By using the code that is inside the amp pages, you can rank on the search engines, the video sites and the video directories. For example, you can put amp videos on YouTube and rank well there instead of just ranking well on Google!
So if you’ve seen a sudden drop in your site traffic, then I’m sure you’ve looked into video analytics to see why it happened. It’s easy to overlook some of the small things, but they really make a difference. I hope that you found this article helpful, and you start to understand the importance of having a website that is optimized properly for the search engines and then using the same strategy for the visitors to your website or blog. If you’d like to learn more about the world of video analytics, then please feel free to check out my hub below.